The music videos you watch, search, skip, the time and date of watched music videos and your interactions with the XITE Services. This enables us to improve, analyze and personalize your experience, make recommendations, and suggest content that may be relevant and interesting to you; Data collected via XITE (marketing) campaigns, such as answers to questions of competitions via our website or social media channels that we may use for giveaways, promotions and surveys. In such cases also your name and surname and email address may be collected and used by us (e.g. to choose a winner and to send you updates); We may offer you via our websites and/or social media channels or the XITE Newsletter the opportunity to participate in promotions such as events, competitions, offers and/or surveys - ’Special Promotions’. A Special Promotion may be subject to a separate privacy statement and/or terms of use that are additional to, or separate from and will prevail over this Privacy Statement and Terms and Conditions of Use. If you participate in a Special Promotion, we may ask you for certain additional personal information in addition to that provided in this Privacy Statement. We may combine these additional personal information with other account information and may use and share it as described in this Privacy Statement; General non-specific location information: This enables us to recommend music videos based on your general location, such as suggestions for certain XITE channels or music videos, as well as for festivals, gigs, or concerts. Behavioral data: about how you use the XITE Services (e.g. watched, skipped, liked, searched music videos) to deliver, personalize, and improve your experience as a user of the XITE Services and advertising (including for third-party products and services) provided on or through the XITE Services (including on other websites you visit), including for the delivery of customized, personalized, or localized content, music videos, recommendations, features, and advertising on or outside the XITE Services; Data collected to enable and promote the XITE Services and other services or products, within or outside the actual XITE Services, including features and content made available through the XITE Services, other audiovisual content, other XITE users, third-party applications, and advertising, products and services offered, which are linked to, made available on, or collected through the XITE Services; We may also receive information about you from our service providers, partners and video platforms that we use to analyze and personalize your experience of the XITE Services, to measure the quality of advertising, responses to advertising, and to display advertising that is more relevant to you.;